Charting

The KBWorld Charting module provides the capability to create and maintain all aspects of an outdoor campaign - from proposal to posting.

It is extremely flexible and can accommodate the intricacies of both typical and atypical campaigns. Charting stores and provides access to information including:

  • duration
  • advertiser/agency information
  • market(s)
  • media products
  • posting dates (scheduled and actual)
  • rotations
  • space availability
  • panel selection
  • rates
  • creation and assignment of designs
  • etc...

Based on the information in Site & Panel Maintenance, the system will warn of conflicts re line-of-sight, product restrictions and proximities.

Any or all of the campaign details can be edited on an on-going basis to reflect changes in client needs or circumstances.

MapInfo® is embedded in the Charting module and allows you to visually schedule any campaign using an electronic map